Duroflex, a sleep and comfort solutions company behind brands like Duroflex and Sleepyhead, has announced a strategic leadership transition with Jacob George being elevated as the Chairman and Managing Director (CMD).
He succeeds Mathew Chandy, who steps down after a decade of steering the company through transformative growth, though he will continue to contribute as a whole-time Director.
Jacob George, who previously served as whole-time Director – Growth & Strategy, brings over a decade of experience at Duroflex. His tenure includes leading expansion into western India, acquiring and scaling a manufacturing facility in central India, overseeing the company’s digital transformation, and fostering high-profile partnerships, including collaborations with IPL franchises.
Mathew Chandy said, “Leading Duroflex through a decade of transformation has been a privilege. With a CAGR of 21.97% over the last five years, the company stands on a robust financial foundation. Jacob has led strategic projects with vision and operational excellence, and I am confident he will take Duroflex to even greater heights.”
Jacob George said, “I am deeply honoured to take on this responsibility at such an exciting time. Duroflex has built a strong foundation financially, operationally, and through the strength of our teams. With opportunities in India’s sleep solutions market, I am energized to lead our next growth phase and continue delivering innovative, consumer-centric solutions.”
Sridhar Balakrishnan, CEO, said, “Jacob embodies our core values of youth and dynamism. Together with a fortified leadership team, we aim to execute sharper strategies and strengthen Duroflex’s position as a leading consumer brand.”
