DOBRA, a food-and-beverage brand, has raised ₹1.5 crore in its seed funding round led by the D2C Insider Super Angels Fund.
The funds raised will be used to expand across modern retail outlets, food service channels, quick commerce platforms, and direct-to-consumer sales. The funds will also be used to strengthen its operations, expand its product line-up, and deepen consumer trial.
Rahul Johar, Co-founder of Oxbow Brands, which launched DOBRA, said, “D2C Super Angels bring more than just capital. They bring the kind of battle-tested insight you only get from building category-defining consumer brands in India. For us, this isn’t just funding, it’s an endorsement from people who truly understand what it takes to scale consumer brands in India.”
Abhishek Shah, Partner at D2C Insider, said, “DOBRA’s ability to blend authentic Indian flavours with a modern, premium format, and execute across multiple channels, by being present where the consumer prefers to shop, is exactly what Indian consumers are looking for today. Combine that with a seasoned founding team, and you have a rare opportunity to back a high-potential brand in FMCG space.”
Founded by Oxbow Brands, DOBRA is an Indian F&B brand offering premium reinventions of regional favourites, from pop goli soda, artisanal cotton candy, and tapioca crisps.
