DeHaat, an agritech platform has acquired AgriCentral, an Olam Agri-owned farm advisory platform in an all-cash deal.
This strategic acquisition of AgriCentral, a platform with over 10 million smallholder farmers, will enhance DeHaat’s bouquet of digital farmer services, extend its outreach to these farmers, and solidify its position as India’s largest full-stack AgriTech platform.
Post the acquisition, DeHaat will be serving an overall base of over 12 million farmers across the country, quadrupling the farmer network benchmark it had set for itself by 2024.
Founded in 2018, AgriCentral is an Olam backed & incubated app-based platform for Indian farmers and has emerged as one of the largest digital advisory platforms with over 10 million users. The platform today serves farmers through features like real-time crop price data, personalized crop planning, crop health diagnostics and community interaction platforms.
AgriCentral harnesses echnologies such as global positioning, satellite imagery, big data analytics, machine learning and image analytics to usher farmers into the era of digital farming.
“DeHaat has successfully developed robust supply chain capabilities to offer 360-degree agricultural solutions to Indian farmers across 120,000+ villages through a network of 15,000+ DeHaat Centres. We have also established institutional tie-ups with 1,000+ agribusiness institutions, including agri-input manufacturers, agri-produce buyers, warehouse operators, and financial institutions,” said Shashank Kumar, Co-founder & CEO, DeHaat.
He added, “AgriCentral’s cost-efficient digital capabilities will complement our efforts in reaching millions of underserved farmers with our full-stack agri value chain offerings. It will also enable us to introduce multiple value-added services such as precision advisory, mechanization, insurance, and cattle advisory to enhance the livelihoods of our farmers. With this integration, we reinforce our commitment to bringing transparent and direct access to farmers in the USD 500 billion Indian agriculture sector.”
Ramanarayanan Mahadevan, CEO, Jiva AG PTE said “At AgriCentral, our mission has always been to leverage technology to enhance the lives of Indian farmers, and we take immense pride in having reached over 10 million farmers through our platform. I am confident that DeHaat will further scale the impact, providing farmers on the AgriCentral platform with better access to a comprehensive range of agricultural value chain services. It is incredibly fulfilling to reflect on the role we’ve played in advancing the Indian agri-tech landscape. As AgriCentral becomes a part of DeHaat, we are confident that our vision will not only continue but also evolve in ways that creates even greater value for the farming community.”
Founded in 2012, DeHaat is an agritech platform backed by marquee investors like Temasek, Sofina, Prosus, Lightrock, Peak XV & RTP Global providing 360-degree farming solutions, including advisory, quality input delivery, and market linkages. Operating in over 12 states, DeHaat has built an extensive network of over 15,000 micro-entrepreneurs and serves more than 2.8 million farmers across India.
