Definedge Securities Broking, a Pune-based fintech and brokerage firm, has raised an undisclosed amount in an angel funding round led by a distinguished group of industry veterans and angel investors, including Hemant Luthra, Ajay Srivastava (Founder and managing director of Dimensions Corporate Finance Services), D. Prasad (Founder of Bigdatamatica Solutions), Nitin Agarwal (co-founder of ESOPPDhan), and Madhusudan N. Sarda (Investment strategist at Credent Asset Management) among others.
The funds raised will be used to accelerate product innovation, expand its education and community ecosystem, and enhance user growth.
Founded in 2011 by Prashant Shah and Rajesh Badiye, Definedge is a Pune-based fintech and brokerage firm. Started as a research-led investor education platform before expanding into full-service broking.
The company offers trading analytics and brokerage services built from the ground up, combining advanced tools with educational content and community engagement to empower retail investors and traders.
The company has built powerful analytical tools and offers practical, accessible education for traders and investors. Known for its flagship options analytics platform, Opstra, and its leading annual trading and investing conference, Definedge has developed a deeply integrated suite of in-house tools spanning technical and fundamental analysis, options strategies, mutual funds, momentum investing, and algorithmic trading.
The company aims to launch an algo platform, strengthen other innovative offerings like Opstra, Momentify and Zone App, with deeper insights and automation, scale live events and learning programs to empower traders and investors, and drive user acquisition through its integrated product-and-education model. It will also reinforce its infrastructure, compliance, and user experience to ensure the platform remains robust, transparent, and scalable.
Prashant Shah, Co-founder & CEO, said, “Unlike most startups, we didn’t begin with a brokerage license; we began building trust, knowledge, and community. Our mission is to democratize access to professional-grade trading tools and education for Indian traders and investors. Over the years, we have created a transparent, product-first ecosystem that unites learning, analysis, and automation. With this strategic partnership, we aim to deliver institutional-grade precision and intelligence to the Indian trading and investing community.”
Hemant Luthra said, “We are delighted to back Definedge. The company’s combination of strong domain expertise, trusted community, and product-first mindset makes it a rare opportunity in Indian fintech.”
Ajay Srivastava, Founder and Managing Director of Dimensions Corporate Finance Services, said, “Definedge is not a typical brokerage. It is a wealth tech geared to make your investment work well and safely. Its focus is not to make you trade, but to make research and AI tools available to make you successful.”
D. Prasad, Founder of Bigdatamatica Solutions, said, “As an angel investor, I look for founders who combine clarity of purpose with execution strength, which Prashant and Rajesh both exhibit, and the Definedge story resonated strongly.”
Nitin Agarwal, co-founder of ESOPPDhan, said, “India’s retail trading segment is evolving rapidly. Having invested in more than 125 startups, I am excited to support Definedge in bringing institutional-quality tools to the mass market.”
Madhusudan N. Sarda, Investment strategist at Credent Asset Management, said, “Entrepreneurship is about building durable, scalable businesses. I see in Definedge the credentials, the talent, and the vision to do just that.”
