DecorTwist, a direct-to-consumer home décor brand, has raised $200,000 in a bridge pre-Series A funding round led by angel investor Tejas Paresh Lodaya.
The funds raised will be used to improve its inventory, launch new products, and expand into quick commerce platforms.
Founded in 2022 by Anupam Rajey, DecorTwist is a home décor brand offering a wide range of categories like dining, decor, gardening, furniture, pooja essentials and gifting.
The brand focuses on delivering handcrafted products that cater to diverse customer preferences while providing a memorable experience.
The company has earned over ₹12.5 crore in revenue, served more than 100,000 customers, and maintains a 17% repeat purchase rate, reflecting strong customer loyalty. DecorTwist’s products are available on platforms such as Amazon, Myntra, and Flipkart.
Anupam Rajey, founder of DecorTwist, said, “Our vision is to become India’s most loved D2C home décor brand, synonymous with quality, sustainability and innovation. Much like Lenskart transformed the eyewear industry, we believe every Indian household deserves access to products that are not only functional but also stylish and timeless.”
