D2C Insider, a community of over 10k+ founders in the direct-to-consumer ecosystem, has launched the Super Angels fund – an operator fund tailored for the burgeoning new-age consumer space.
Backed by over 50 top D2C founders, including industry stalwarts like Aneesh Seth (Dr Seth’s), Vedang Patel (Souled Store), Soumya Kant (Clovia), Kunal Bahl (Snapdeal), and Vivek Biyani (Broadway), the D2C Insider Super Angels Fund aims to revolutionize the investment landscape for early stage consumer startups in India.
With a corpus of ₹25 crore, the Super Angels fund is set to empower innovative pre-seed/seed stage D2C startups by providing them with not just capital, but invaluable mentorship and strategic guidance from experienced operators who have successfully navigated the challenges of building the leading new age consumer startups in the country.
The fund plans to deploy the corpus across 20-25 early-stage startups in the Pre-Seed/Seed stages with average cheque sizes of ₹1 crore by partnering and co-investing with other leading funds via its vast community networks.
The D2C Insider Super Angels fund has already made significant strides with a first close of 10 crore and already executed nine investments in promising startups: Basil, PiknDel, Samosa Party, Crest, Assembly, Futwork, The Solved Skin, Business On Bot and Snackible. These startups exemplify the spirit of innovation and consumer focus that the fund seeks to promote, showcasing diverse offerings in fashion, food, skincare, and more.
The fund’s unique structure enables it to leverage the collective experience and insights of its founders, ensuring that each investment is backed by a wealth of operational knowledge. This operator-led approach sets the D2C Insider Super Angels fund apart from traditional investment vehicles, fostering a supportive ecosystem for startups to thrive.
Moreover, via its Elevate accelerator program, D2C Insider also enables early-stage founders to get structured hand-holding over a 12-week bootcamp mentored by 20+ seasoned operators in the ecosystem before raising capital via its Demo Day through a larger pool of leading VCs and angel networks as co-investment partners.
Vedang Patel, Co-Founder at The Souled Store, said, “The consumer brands landscape in India is ripe for disruption, and this unique fund backing early-stage startups will bridge the gap between aspiration and execution. Together, we can mentor the next generation of consumer brands and propel them towards success with our joint efforts.”
Abhishek Shah Founder of D2C Insider, remarked, “We are thrilled with the super enthusiastic response from the seasoned founders in the community to join forces towards this unique initiative. Investing in the future of consumer brands means investing in the dreams of passionate entrepreneurs and no better way to do that by putting our skin in the game. We are committed to nurturing these disruptors and helping them scale towards our broader vision of producing global brands out of India in the next decade!”
