Curefoods, a Bangalore-based house of F&B brands, announced the repositioning of its flagship brand EatFit under the new identity ‘Kitchens of EatFit.’
The revamped platform will house eight distinct brands, each dedicated to delivering high-quality, nutritious, and authentic food. These brands include EatFit (EF), HRX by EatFit, Great Indian Khichdi (GIK), Homeplate, Chaat Street, Rolls on Wheels, Millet Express, and Madras Curd Rice Company.
Under its new identity, ‘Kitchens of EatFit’ is set to scale operations significantly in 10+ cities in the country.
Curefoods also announced that Bollywood actor Hrithik Roshan has invested and has been onboarded as a brand ambassador.
Ankit Nagori, Founder, Curefoods, said, “Kitchens of EatFit’ represents our unwavering commitment to quality, safety, and authenticity in every meal we serve. This transition is a promise to our customers to uphold the highest standards in food safety and nutrition. With Hrithik Roshan as our brand ambassador and investor, we are set to redefine the future of food, inspiring trust and innovation across the industry.”
Hrithik Roshan said, “As someone passionate about fitness and food, ‘Kitchens of EatFit’ is a natural extension of my values. This partnership is a shared vision to make clean, nutritious, and delicious food accessible to everyone. I’m proud to be part of this journey, starting with HRX by EatFit and now deepening our partnership by endorsing and investing in the brand.”
Founded in 2020, Curefoods is a Bangalore based house of F&B brands. It houses brands like EatFit, Cakezone, Nomad Pizza, Sharief Bhai Biryani and Frozen Bottle, among others. It has over 400 cloud kitchens and offline stores that cater to over 10 cuisines, across 25 cities in India.
