Curefoods, an F&B house of brands, has officially acquired the South & West India operations of Krispy Kreme, the iconic global doughnut and coffee brand from Landmark Group.
Krispy Kreme’s South Indian operations were previously managed by Landmark Group, with nearly 50 points of access across the country. This acquisition is set to accelerate Curefoods’ growth by tapping into the brand’s established customer base and operational network. As part of this deal, Landmark Hospitality Services is also taking a stake in Curefoods India.
With this acquisition, Curefoods has signed a multi-year franchising agreement with Krispy Kreme Doughnut Corporation for developing over 350 additional points of access in India over the next 5 years.
The integration will see Krispy Kreme’s iconic products being offered across new geographies, supported by Curefoods’ robust supply chain and operational efficiencies. As the brand eyes further expansion, consumers can expect an increased presence of Krispy Kreme point of access across major Indian cities.
Commenting on the acquisition, Ankit Nagori, Founder, Curefoods, said, “We are thrilled to bring Krispy Kreme into Curefoods. The brand’s global legacy and strong consumer appeal align perfectly with our vision of offering diverse, high-quality food experiences. This partnership underscores our commitment to expanding into categories beyond our cloud kitchen ecosystem and investing in well-loved brands to enhance our presence in India’s food market.”
K A Madappa, President, Citymax Hotels & Business Head of Krispy Kreme said, “We’ve had a very fruitful partnership with Krispy Kreme Doughnut Corporation & created a growing and profitable business. And we’re delighted to see it join the Curefoods portfolio where, we’re certain, it will continue to grow significantly in the years to come. The made fresh daily, melt-in-your-mouth doughnut experience is all set to soar to new heights.”
Curefoods, established in 2020, is already known for its diverse offerings, including brands like EatFit, Sharief Bhai, Nomad Pizza and Olio Pizza among others.
