Curefoods has acquired pan-India rights for Krispy Kreme, the global doughnut and coffee brand. The move marks Curefoods’ strategic expansion into the northern region of the country, enabling it to scale Krispy Kreme’s footprint across India.
Previously holding exclusive distribution rights for South India, this acquisition includes a takeover of 11 Krispy Kreme stores in Delhi NCR, comprising seven physical retail outlets and four cloud kitchens, in areas such as Worldmark Aerocity, Select City Walk Mall Saket, Ambience Mall Gurgaon, Promenade Mall Vasant Kunj, and Mall of India Noida.
With this expansion, Curefoods now operates over 100 Krispy Kreme outlets across the country—a mix of dine-in stores and cloud kitchens.
Curefoods has also outlined plans to deepen its presence across other parts of the country in the future, including western markets like Mumbai.
“This marks a pivotal step in Krispy Kreme’s India journey. With full national rights now under our umbrella, we are excited to build a unified strategy for brand growth, customer experience, and innovation across the country. Delhi NCR is the beginning, and we are committed to scaling Krispy Kreme in a way that’s sustainable, accessible, and exciting for our consumers,” said Ankit Nagori, Founder, Curefoods.
Founded in 2020 by Ankit Nagori, Curefoods operates a diverse portfolio of F&B brands, including EatFit, CakeZone, Nomad Pizza, Sharief Bhai Biryani Olio Pizza, Frozen Bottle, and Krispy Kreme.
It currently manages more than 200 cloud kitchens and offline outlets, offering over 10 cuisines across 15 cities in India.
Recently, Curefoods roped in Bollywood actor Hrithik Roshan as an investor and brand ambassador for its flagship brand EatFit. The brand is now being repositioned under the new identity called Kitchens of EatFit. The revamped platform will house eight distinct brands, each dedicated to delivering high-quality, nutritious, and authentic food. These brands include EatFit (EF), HRX by EatFit, Great Indian Khichdi (GIK), Homeplate, Chaat Street, Rolls on Wheels, Millet Express, and Madras Curd Rice Company.
