Culture Circle, a marketplace for sneakers, streetwear, and luxury fashion, has raised $2 million in a seed funding round led by Info Edge Ventures, along with participation from angel investors.
The funds will be used to scale its operations globally, expand its collection, strengthen authentication technology, solidify its position as a digital marketplace for hyper-luxury goods and expand its global presence.
Devansh Jain Nawal, Founder and CEO of Culture Circle, said, “Culture Circle was built with a mission to make luxury streetwear and authentic sneakers in India accessible, authentic, and affordable. This funding allows us to double down on our technology, improve our platform, and continue delivering an exceptional experience to our growing community of sneakerheads and fashion lovers. The organic growth we’ve seen on Instagram is a testament to the authentic connection we’ve built with our community.”
Kitty Agarwal, Partner at Info Edge Ventures, said, “It is rare to find founders with such a strong founder-market fit. Devansh and Ackshay’s passion for sneakers and luxury fashion has enabled them to earn the trust of their 175K+ social media followers in a short time, with excellent unit economics and loyal customers. We believe Culture Circle is poised to become a leading luxury marketplace with a global footprint, and we are thrilled to support them on this exciting journey.”
Founded in 2023 by Devansh Jain Nawal and Ackshay Jain, Culture Circle offers the largest selection of verified limited-edition products. Culture Circle claims to have more than 4,000 KYC-verified sellers and over 1 million monthly users.
Through its proprietary SourceX platform, users can compare prices, access exclusive deals, and purchase authenticated sneakers and luxury items from globally renowned brands such as Nike, Adidas, Jordans, Yeezy, Supreme, Balenciaga, and Dior, all at competitive prices.
