CTV Scale, a Connected TV-first advertising platform, has announced the appointment of Abhishek Katiyar as a Strategic Consultant for its India business.
Abhishek brings 20 years of experience in digital media, brand growth, and enterprise sales, and has worked with Disney Star Sports and Big FM in senior business roles. He is also the Founder of Stravara Global, a media consulting firm, and a Strategic Board Advisor of Mobligent Media.
Arun Raghav, President of CTV Scale, said, “CTV Scale is dedicated to delivering exceptional value in the CTV media industry with transparency, impact, and innovation. Bringing Abhishek onboard is a deliberate step to ensure we have the right guidance to scale this commitment. His experience will bring substantial value as we evolve our strategy, trust, and business. We are excited to have him with us.”
Abhishek Katiyar said, “I am truly excited to be working closely with the transformational team at CTV Scale. Their clarity of CTV as a medium and focus on building a CTV-first AdTech ecosystem are inspiring, and I look forward to contributing to this growth.”
CTV Scale is a strategic initiative of Omniscale Media, which is focused on its mission of scaling CTV’s potential globally. The platform was built with the approach of considering CTV as an advanced version of Linear TV. CTV Scale is the only platform that helps advertisers to leverage Video, Native, and Display ads across the fragmented Connected TV landscape for compelling storytelling on a most impactful advertising medium.
