Crocs, a footwear brand, announced actress Rashmika Mandanna as its global brand ambassador from India.
As part of this strategic partnership, Crocs India aims to strengthen its reach and deepen consumer relevance across regions, responding to the growing demand for fashion that is both expressive and accessible.
Rashmika’s pan-India appeal and cultural resonance will enable the brand to forge deeper connections with discerning consumers through innovative, storytelling-led brand campaigns.
The collaboration officially launches with “Your Crocs. Your Story. Your World.” campaign — a pivotal moment in amplifying awareness for the Classics collection and Jibbitz charms, positioning them as everyday style essentials that celebrate individuality, while unlocking new avenues for growth across untapped markets.
This 360-degree campaign will roll out across digital, social, retail, and exclusive brand experiences, inviting fans to step into their own unique world of self-expression.
Rashmika Mandanna said, “Crocs has always been a brand I’ve felt connected to — I love the fun colors, quirky silhouettes, and the unapologetic individuality they stand for. If you know me, you know I never shy away from expressing myself. Whether it’s my love for K-pop, Korean snacks, or sunflowers — I wear my heart on my sleeve. With Crocs and Jibbitz, I get to bring that side of me to life and create something that’s completely my own. I’m so excited for my fans across India to experience the ‘Your Crocs. Your Story. Your World.’ campaign and discover how they can express their own unique style with Crocs.”
Yann Le Bozec, Head of Crocs International Marketing, said, “Rashmika embodies everything Crocs stands for—authenticity, confidence, and personal expression. Her incredible reach across India, especially among young audiences, makes her the perfect ambassador to amplify our connection with the local consumer. With Rashmika leading our campaign, we’re excited to inspire a new generation to celebrate their individuality with Crocs.”
