Cricket South Africa (CSA) has announced Dafabet as the Official Team Associate Sponsor for the Men’s and Women’s teams in a three-year deal.
As part of the deal, Dafabet’s logos will appear on the jerseys of the Proteas Men and Proteas Women teams, with the branding making its debut on the Men’s jerseys during South Africa’s T20 tour of the Caribbean when they face the West Indies later this month.
“CSA is extremely excited to welcome Dafabet as an official Team Associate Sponsor. We look forward to building a strong and innovative partnership with them over the next few years. We are thrilled to partner with a prominent leader in sports gaming. This will help us expand our reach and connect with new audiences across global platforms. We anticipate a collaboration that will create valuable alignment for both the Proteas Men and Proteas Women,” said CSA Chief Executive Officer, Pholetsi Moseki.
John Cruces, Head of Sponsorship at Dafabet, said, “We are extremely proud to partner with Cricket South Africa. As we continue to expand our presence in the sport, collaborating with CSA will only help us reach our goals. We look forward to continuing our collaboration and wish them the best of success.”
Earlier this year, Dafabet signed another cricket deal with Yorkshire County Cricket Club (YCCC) announcing a multi-year partnership in April that includes kit sponsorship.