Conscious Chemist, a D2C Skincare brand, has raised ₹15 crore in a bridge funding round led by Atomic Capital. The round also saw participation from First Port Capital Fund B and IPV International.
The fresh funds raised will be used to hire talent, scale inventory operations and marketing, product innovation and research and development.
Previously, in July 2024, Conscious Chemist had raised ₹12 crore in a pre-Series A funding round from Atomic Capital.
Founded in 2021 by Robin Gupta and Prakher Mathur, Conscious Chemist is an active-first skincare brand, aiming to provide result-driven formulations that offer functional and effective products designed for Indian skin.
With a portfolio of 30+ innovative products, Conscious Chemist uses globally sourced, high-efficacy ingredients and follows an active-care-first approach, with formulations powered by salicylic acid, kojic acid, peptides, hyaluronic acid, ceramides and retinol.
The company has served over 25 lakh customers across India and plans to add more than 30 active SKUs across skincare categories, including sunscreen, face washes, serums, and others.
Featured on Shark Tank India Season 3, Conscious Chemist in the last 12 months has witnessed 3X revenue growth, 75% gross margins, and a strong retention rate, which is three times the industry average. This has helped the company become profitable at the CM3 level.
Conscious Chemist has also registered a 3X growth in the QComm (The brand is present on Blinkit, Instamart and Zepto) segment and has built a customer base of more than 2.5 million. Its products are also available on leading e-commerce platforms like Amazon, Nykaa, Myntra and Flipkart.
Over the next 12 months, the company plans to maintain a healthy bottom line while scaling up its presence on marketplaces & quick commerce, and increase market share in hero categories like Acne, Sunscreens and Makeup Removal/Face Cleansers. It is also looking to introduce categories such as scalp & hair care.
Robin Gupta, Co-founder and CEO, Conscious Chemist, said, “This interim round from Atomic Capital and other investors validates our capital-efficient growth model and the resonance our science-backed formulations have with Indian consumers. Our active-first approach, transparent formulations, and obsessive focus on efficacy have created a loyal customer base that trusts us with their skin. With this capital, we’re doubling down on product innovation and becoming India’s most trusted science-backed beauty brand. Our goal is to build a sustainable and impactful brand that transforms how Indian consumers think about beauty and skincare.”
“Our goal is clear: hit Rs 500 crore ARR in the next 24 – 36 months with healthy unit economics. This isn’t about growth at all costs, it’s about building a sustainable, impactful brand that transforms how Indian consumers think about hair and skin,” he adds.
Apoorv Gautam, Managing Partner, Atomic Capital, adds, “Our fund’s thesis is to back visionary founders in growing their businesses by deploying our operator playbook, which is built on understanding the Indian consumers and their consumption behaviour. We have been actively investing in highly innovative consumer and tech-enabled businesses as we believe it is a rapidly growing market. Consumers’ relationship with skincare has evolved significantly over time, and today, they are more informed and demand transparency about the ingredients used in their products. Not only Tier 1 but Tier 2 and 3 cities are becoming increasingly important growth sectors. It is time to bring new products to the market and expand its reach. Conscious Chemist has witnessed immense progress in the last 12 months. Hence, we believe the market opportunity is huge, and the company has built the right momentum to capitalise on this segment.”
