Conscious Chemist, a beauty brand has raised ₹12 crore in funding from Atomic Capital, an early-stage venture capital investor. The brand has also appointed Apoorv Gautam, Atomic Capital’s Founder and Managing Partner, to its board of directors.
The investment from Atomic Capital will be used to scale up the operation, supply chain, marketing, and distribution of products. In addition to new product launches, the brand expansion will include elevating customer experience through data-driven insights and penetrating new markets in the beauty and wellness domain.
Apoorv brings invaluable experience from his past tenure at Guild Capital and is serving as a board member for brands such as Fitelo, Easebuzz, Plix, etc., where he worked closely with these consumer brands. He set up Atomic Capital, an early-stage fund with an operating VC playbook. He holds a track record backed by strong exits.
Founded in 2019 and featured on Shark Tank India Season 3, Conscious Chemist has quickly gained consumer trust, serving over 10 lakh customers across India through platforms including Amazon, Nykaa, Myntra, Flipkart, Blinkit, Zepto, and its own D2C website.
Robin Gupta, CEO, Conscious Chemist, said, “We are glad to have Apoorv join our board in this new partnership with Atomic Capital. This is an exciting time for Conscious Chemist as we focus on scaling rapidly and bringing more innovative, science-backed skincare solutions to Indian consumers. Our vision is to transform beauty with products that deliver real results and transformative experiences.”
Apoorv Gautam, Founder and Managing Partner of Atomic Capital, said, “We believe Conscious Chemist has tremendous potential in the BPC space. Their science-backed approach resonates with today’s consumers, and the brand’s growth trajectory is incredibly promising. I’m looking forward to supporting the team as they work toward their 100 Cr. ARR goal.”
The sector is expected to grow to $34 billion by 2028, driven by rising disposable incomes, a surge in online penetration, an increased focus on self-care, and a shift toward high-quality products. It is projected to grow at a CAGR of 25% from 2023 to 2028, with more customers seeking effective, science-backed solutions for their skincare needs.
As a digital-first brand, Conscious Chemist is well-positioned to benefit from growth in online marketplaces and direct-to-consumer platforms reaching the most tech-advanced customers across the country.
Atomic Capital is an early-stage fund developed by Apoorv Gautam with an operating VC playbook. He holds a distinctive track record backed by strong exits. Atomic Capital has completed its first close within just a few months of launch and is on track to close the fund soon. The fund has a team in place with offices in Mumbai and Bangalore.
