Colgate-Palmolive, a global consumer products company, has unveiled a new corporate brand identity featuring a new logo, colour scheme, and the tagline ‘Make More Smiles.’
The updated corporate logo features a more vibrant blue hue and reconfigures the white space between the letters “C” and “P” to form a smile.
Founded in 1806 as a small soap and candle business, Colgate-Palmolive has grown into a global powerhouse, with its products trusted by families in over 200 countries. The refreshed corporate identity honors this legacy while incorporating new elements to better represent the company’s modern purpose. The new corporate color palette is also optimized for the digital age, with a phased rollout of the new branding across all touchpoints, from the corporate website and social channels to office signage and product packaging.
Noel Wallace, Chairman, President & Chief Executive Officer, said, “For Colgate-Palmolive People, our purpose to reimagine a healthier future for all is our North Star, and our new logo and tagline is an expression of that commitment. As a 219-year-old Company, we continuously evolve and grow, while staying true to who we are.”
Dana Bolden, Chief Communications Officer, said, “Leading companies communicate with clarity, consistency and confidence. Not just in what they say, but in how they show up. We believe this new brand identity works well in digital formats and will become a recognisable symbol of our purpose to Colgate-Palmolive People and other stakeholders we care about.”
