ColdStar Logistics, a temperature-controlled supply chain solutions provider, has appointed Actimedia PR & Digital to amplify its core services and expand its presence across India.
Amitabh Saksena, Founder and Director of Actimedia PR & Digital, said, “The Indian consumer is changing the retail landscape as we speak. E-commerce has intensified competition among logistics companies to deliver the freshest and the fastest. We are excited to represent ColdStar Logistics, pioneers in this domain, at such a crucial yet exciting time in India and look forward to establishing their market leadership through our customised strategies and narrative for the brand across traditional and digital media platforms.”
Sameer Varma, Executive Director, ColdStar Logistics, said, “As new-age consumers seek instant gratification through real-time deliveries, we see brands leaning heavily on our cold-chain expertise, speed and precision in helping them manage their inventories and deliveries. We’ve built an impressive repertoire of clients over the years but now, we want to expand our network to the vast ecosystem of thriving ‘Make In India’ brands. We look forward to Actimedia’s support and guidance in amplifying our presence across the country.”
