Coca-Cola on Friday announced the appointment of Greishma Singh as the new Head of Marketing at Coca‑Cola India and South West Asia (INSWA) Operating Unit (OU). Her appointment will be effective September 1, 2024, according to a company statement.
Before this, she was Vice President of Customer and Commercial Leadership (C&CL) for the INSWA OU.
Singh will succeed Arnab Roy, who was recently named the Global Category President, Coca-Cola Trademark.
“Across her roles, Greishma has been a high-impact leader with a reputation for collaboration and inspirational people leadership. She has had significant wins most recently as the leader of C&CL driving key commercial initiatives and partnerships with customers and we are excited to see her move into lead marketing,” stated Sanket Ray, President, Coca-Cola India Southwest Asia.
She joined The Coca-Cola Company in 2008 and has been with the company for a little over 15 years. During this time, she has held roles of increasing responsibility across Marketing, Strategy and C&CL in Australia and India. In her most recent role in India, she enabled Coca-Cola India to deliver revenue leverage while holding affordable price points, ramping up distribution to an all-time high and shaping the business to build a competitive advantage in critical emerging channels offline and online.
Before rejoining INSWA, as part of the South Pacific Business Unit, she held a variety of roles in marketing – delivering strong outcomes across various brands like Glaceau, Vitaminwater, and Powerade. She then moved into the strategy function, holding roles across business intelligence and planning. She completed her tenure in South Pacific heading the Strategy & Insights team for the Business Unit and leading the definition and implementation of the long-term growth strategy for the system in Australia.
She has a bachelor’s degree in English Literature from Colorado College, and an MBA from the Indian School of Business, Hyderabad.
