The Coca-Cola Company has appointed Executive Vice President and Chief Operating Officer Henrique Braun as CEO, effective March 31, 2026.
Braun will succeed James Quincey, who will transition to Executive Chairman after serving as CEO for nine years.
As CEO, Braun will focus on opportunities to build on this strong foundation. His priorities include seeking the best growth opportunities worldwide; driving the company to get even closer to consumer needs; and leveraging technology as an enabler of business performance and growth.
Braun has served as EVP and COO since Jan. 1, 2025, overseeing all the company’s operating units worldwide. He has served as EVP since 2024. From 2023 to 2024, Braun served as Senior Vice President and President, International Development, overseeing seven of the company’s nine operating units.
Prior to that, Braun served as President of the Latin America operating unit from 2020 to 2022 and as President of the Brazil business unit from 2016 to 2020. From 2013 to 2016, Braun was President for Greater China & South Korea.
Braun joined Coca‑Cola in 1996 in Atlanta and progressed through roles of increasing responsibilities in North America, Europe, Latin America and Asia. Those positions included supply chain, new business development, marketing, innovation, general management and bottling operations.
Henrique Braun said, “I’m honored to take on this new role and have tremendous appreciation for everything James has done to lead the company. I will focus on continuing the momentum we’ve built with our system. We’ll work to unlock future growth in partnership with our bottlers. I’m excited about the future of our business and see huge opportunities in a fast-changing global market.”
James Quincey said, “I’m stepping down as CEO after a 30-year career with the company, and I have an appreciation of what a privilege it has been to serve this great and enduring business. Henrique is a trusted and highly experienced business partner, and he’s the right leader to steer the company and the Coca-Cola system for future growth and success.”
David Weinberg, Coca-Cola’s lead independent director, said, “James Quincey is a transformative leader. James set and executed a strategy that has built Coca-Cola’s status as a global leader. James will continue to be very active in the business through his role as Executive Chairman. We are confident that Henrique Braun will build on the company’s existing strengths to unlock more growth opportunities and increase the power of the incredible Coca-Cola system.”
“On behalf of the board, I thank James for his outstanding leadership. James has done what a strong CEO should do – he has focused on the future and developing and empowering the next set of leaders who will take Coke forward. Henrique has shown that he is the right leader for the future of Coca-Cola,” he adds.
