CloudTV, a smart TV operating system, has partnered with Prasar Bharati’s OTT platform, WAVES. This partnership aims to make India’s vast public service digital content easily accessible on connected TVs, reaching millions of households across the nation.
Through this partnership, CloudTV’s 12+ million users across many popular Smart TV brands will now enjoy access to WAVES OTT’s extensive and diverse library, featuring content in over 20 languages across multiple genres. The catalogue brings together Doordarshan and Akashvani’s timeless archives with new-age entertainment, news, music, cultural programs, and live events, ensuring that India’s stories, past and present, are available to every viewer, anytime and anywhere.
Abhijeet Rajpurohit, COO & Co-Founder, CloudTV, said, “Our partnership with Prasar Bharati’s WAVES OTT represents a milestone in making India’s cultural and creative richness universally accessible. CloudTV is proud to power this digital bridge connecting nostalgia with innovation, heritage with technology, and the wisdom of the past with the imagination of the future. Together, we are reshaping how India watches, listens, and experiences its own story.”
Gaurav Dwivedi, CEO, Prasar Bharati, said, “WAVES is a manifestation of India’s self-reliant digital vision, a public service OTT platform that brings together Doordarshan, Akashvani, and India’s vast creative ecosystem in one digital space. This partnership with CloudTV ensures that our content reaches audiences across Smart TVs nationwide, allowing more citizens to engage with India’s culture, knowledge, and entertainment seamlessly.”
