Chitale Bandhu Mithaiwale, a snack and traditional mithai brand, has announced the appointment of Yogesh Shinde as its Chief Marketing Officer (CMO).
As CMO, Yogesh’s primary mandate is to build Chitale Bandhu into a powerful national brand, driving strategic expansion across key markets, modern trade, e-commerce, new product categories, and export opportunities—while strengthening the brand’s heritage of purity, taste, and excellence.
Previously, Yogesh served as Senior VP – Marketing with the Wagh Bakri Tea Group for 16 years, where he played a pivotal role in transforming the brand into India’s No. 3 packaged tea brand. Under his leadership, Wagh Bakri’s turnover grew from ₹350 crore in 2010 to ₹2,700 crore in 2025, with strong national and international expansion. He also played an instrumental role in establishing over 55 Wagh Bakri Tea Lounges across key Indian cities.
Chitale Bandhu Mithaiwale, a Maharashtrian snack and traditional mithai brand best known for its legendary Bakarwadi, premium snacks, and traditional mithai, has built a legacy of quality, consistency, and trust for more than 70 years. The company operates with state-of-the-art manufacturing infrastructure, advanced processing technologies, rigorous quality systems, and a robust distribution network. With a current turnover of ₹700 crore ( Total Chitale Family Group ₹2300 crore), Chitale Bandhu remains one of Maharashtra’s most loved household brands.
