Channel Factory, a global technology company specializing in AI-powered advertising solutions on YouTube and other platforms, announced the appointment of Amit Rathi as Managing Director for India.
As the newly appointed Managing Director, Amit Rathi brings a wealth of experience in digital advertising and technology, with a proven track record of driving growth in competitive markets.
In his new role, Amit will spearhead Channel Factory’s Indian operations, focusing on scaling business opportunities, fostering client relationships, and AI-powered solutions for advertisers worldwide.
“Our expansion in India isn’t just a step forward—it’s a declaration of our long-term commitment to this dynamic market. With the Pune development center and the addition of a visionary leader like Amit Rathi, we’re positioned to redefine AI-driven contextual and brand-suitable advertising not just in India but globally. Amit’s leadership and our growing team in India will be instrumental in unlocking the full potential of this high-growth region,” said Kartik Mehta, Head of Asia at Channel Factory.
“I am honored to join Channel Factory at such an exciting time. The company’s vision of creating a safe, AI-driven, brand-suitable video ecosystem aligns perfectly with the needs of India’s evolving digital landscape. With our development center in Pune and an ambitious hiring plan, we are not just investing in technology—we are investing in the future of digital advertising in India,” said Amit Rathi, Managing Director, India.
