Casagrand, a real estate developer in South India, has onboarded actors Nayanthara and Nani as brand ambassadors for its latest luxury projects. Nayanthara will represent Casagrand Casamia in Chennai, while Nani will be the face of Casagrand Evon in Hyderabad.
Additionally, Casagrand has launched a 360-degree marketing campaign, spanning print, outdoor, digital, and along with visually striking television commercials.
The brand has released a new TV commercial for its Casamia project in Pallavaram, Chennai, featuring actor Nayanthara. Casagrand has launched a new commercial for its Evon project in North Hyderabad, featuring actor Nani.
Diptakirti Chaudhuri, Chief Marketing Officer, Casagrand, said, “At Casagrand, we believe every landmark project deserves its own distinct voice and personality, which is why we’ve consistently partnered with iconic regional celebrities who embody the essence of each community we create. With Nayanthara and Nani leading our campaigns in Chennai and Hyderabad, we’re not just showcasing homes, but curating experiences that resonate deeply with our audience. This hyper-personalised ambassador-led approach, coupled with a robust 360-degree campaign, allows us to connect with homebuyers in a meaningful, emotionally compelling way, setting a new standard for real estate marketing in India.”
