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Home > Business > Industry > Retail > Carrefour forge strategic collaboration with Apparel Group to re-enter Indian market

Carrefour forge strategic collaboration with Apparel Group to re-enter Indian market

This partnership is poised to introduce Carrefour’s exclusive brands initially in North India with plans for a nationwide expansion.

MarcaMoney
Last updated: September 10, 2024 3:55 AM
By MarcaMoney
Carrefour forge strategic collaboration with Apparel Group to re-enter Indian market
Carrefour forge strategic collaboration with Apparel Group to re-enter Indian market
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Apparel Group, a retail and lifestyle company, has announced its strategic franchise collaboration with Carrefour, marking an important milestone in Carrefour’s launch into the Indian market.

This partnership is poised to introduce Carrefour’s exclusive brands initially in North India with plans for a nationwide expansion. The first Carrefour locations are planned to open in NCR Region in 2025.

Nilesh Ved, Owner of Apparel Group & Chairman of AppCorp Holding said, “We are extremely proud and excited to announce our partnership with Carrefour, one of the world’s leading retailers. In a very dynamic and rapidly changing market for food retail, we plan to open our first Carrefour stores during the summer of 2025. This partnership represents a significant step in strengthening our position in India. Our goal is clear: to offer the best products at very attractive prices to all Indian customers and make Carrefour their preferred choice for shopping.”

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Patrick Lasfargues, Carrefour’s Executive Director of International Partnership, said, “Thanks to this partnership, we are very happy to launch in India and grow our footprint in one of the fastest-growing economies in the world. We will be expanding with multiple formats across the country to adapt to this dynamic country’s retail landscape. India is now the cornerstone of the Carrefour International Partnership 2026 development plan, marking a significant step forward in our strategy to expand into over 10 new countries by 2026.”

The Apparel Group, founded in 1996 in Dubai, is a leading player in the apparel retail and food and beverage (F&B) sectors. With over 24,000 employees, the group manages a portfolio of 85+ brands and operates over 2,300 stores across 14 countries spread across the Middle East, India, Southeast Asia & Africa.

Apparel Group is well-established in India, boasting a network of over 250 stores across more than 35 cities and 15 states. Building on this extensive market presence, Apparel Group is now expanding its footprint by partnering with Carrefour and introducing the renowned brand to Indian consumers.

TAGGED:Apparel GroupCarrefour

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