Campa from Reliance Consumer Products Limited (RCPL), in partnership with JioStar, is set to elevate its brand presence as a co-powered sponsor across both TV and digital platforms for the upcoming season of the Indian Premier League (IPL 2025).
This partnership will ensure Campa’s visibility across Star Sports Network, including in regional languages (both HD and Standard), and JioStar’s streaming platform – JioHotstar.
As exclusive co-powered sponsorship across TV & Digital, Campa will take centre stage on TV, while Campa Energy shines on digital platforms, ensuring maximum brand exposure across both mediums and branded moments will be seamlessly integrated into key match segments with CGI activations and innovative digital experiences, amplifying fan engagement.
The IPL 2025 season will mark the debut of Raskik Gluco Energy and Spinner, enhancing the brand’s relevance and deepening connections with consumers.
Ketan Mody, COO, Reliance Consumer Products Limited, said, “Our partnership with JioStar for TATA IPL is a natural extension of our long-standing commitment to cricket. By securing the exclusive co-powered sponsorship across TV and digital, we are amplifying our presence on India’s biggest stage. With a portfolio of total beverage offerings, this collaboration not only expands Campa’s footprint but also offers an exciting opportunity to engage with millions of cricket fans, driving brand loyalty and enthusiasm across the nation for our entire portfolio of beverages.”
Ishan Chatterjee, Head of Business, Sports Revenue, SMB & Creator, JioStar, said, “We are excited to welcome Campa as a key sponsor for TATA IPL 2025. This partnership strengthens our shared commitment to delivering high-impact brand engagement during the country’s biggest cricketing spectacle. With JioStar’s unmatched reach and Campa’s legacy in the beverage space, we look forward to creating memorable experiences that resonate with millions of fans across India.”
