Branding Edge Strategic Communication, a creative strategy consultancy is in talks to acquire a stake in a lifestyle and influencer-focused agency. The strategic move is intended to boost the reputation management arm of Branding Edge as well as broaden its expertise in fast-growing communication segments.
The lifestyle and Influencer segment has become one of the most interactive channels via which brands will reach audiences as dear and proper as possible. Its impact is increasingly felt by trends in fashion, wellness, entertainment, and digital storytelling affecting consumer choices.
The lifestyle and influencer segment offers grand opportunities to tell potentially interesting stories. Leverage the influencer-driven strategy, implement an Audience-First approach, and embed solutions that have innovative, data-supported backing into its core services so that clients would eventually have the ability to build better strategies for developing deeper emotional connections with their target audiences.
Meanwhile, this inorganic growth will complement the in-house financial services division Branding Edge is also growing to develop its pre-IPO services. The new offerings will get brands into a place where they would start developing a differentiating space and create stakeholder confidence ahead of public listing events.
Rahul Tekwani, Founder and Managing Partner, said, “Our aim has always been to deliver innovative and impactful solutions to our clients, ensuring their success across every phase of their growth. We are looking on to build an edge lifestyle and influencer space. We feel that there are still some gaps in the industry which we have been observing from last couple of quarters, and we want to fill those gaps finding synergy with people who already understand the segment well instead of creating one of our own.”
“We have able to achieve some tremendous results for our corporates clients corporates and added our own flavour to how reputation management was done previously. We will be expanding our financial services and pre-IPO capabilities more aggressively, we have achieved some major results in working for clients like DOMS who got major capital market response and we are currently marketing large corporates who will soon be filing their IPO papers. We are enhancing our ability to meet the evolving needs of brands,” Tejwani added.
