Bitget, a cryptocurrency exchange and Web3 company has become the Regional Partner of MotoGP for select Grand Prix events across Europe and Southeast Asia.
Bitget’s partnership will span four marquee Grand Prix events in 2025, including Italy, Germany, Barcelona in Spain, and Indonesia. It begins at the Italian Grand Prix at the Mugello Circuit.
Gracy Chen, CEO at Bitget, said, “Racing is a sport of milliseconds; crypto is a market of micro-decisions. This partnership is our way of showing the world that success — on the track or on the charts — comes down to smart moves and fearless execution. We’re excited to join MotoGP in putting power, precision, and potential into the hands of every user and every fan.”
At the heart of the campaign is three-time MotoGP World Champion Jorge Lorenzo, whose relentless pursuit of perfection makes him a fitting icon for Bitget’s iconic “Make It Count” slogan.
The campaign features trackside activations, exclusive VIP experiences, and a series of cross-platform digital initiatives. At Mugello, KOLs and media will get behind-the-scenes access to the paddock and rider interactions, blending all the high-octane energy of race weekend, wrapped in a sleek, Bitget-branded experience.
Jorge Lorenzo said, “I’ve always believed that you win races not just on instinct — but by making every lap, every line, every second count. It’s the same mindset Bitget brings to trading, and I’m proud to be part of this story. The worlds of MotoGP and crypto aren’t as different as they seem — they both reward those who stay sharp and think fast.”
MotoGP CCO, Dan Rossomondo, said, “MotoGP is built on precision, innovation, and high-speed decisions — values that align naturally with Bitget.”
This collaboration follows Bitget’s headline partnerships with Lionel Messi, Juventus, and LALIGA.
