Bisk Farm, a biscuit brand, has announced Bollywood actor Shraddha Kapoor as the brand ambassador.
As part of the association, Bisk Farm has launched a new campaign, ‘Me Time = Rich Marie Time,’ featuring Shraddha Kapoor.
The film shows Shraddha Kapoor enjoying her “me time”, which helps her express her best creative self, via a spontaneous dance where she is completely immersed in her own zone without a care for the world. Through these moments, the film captures he Me Time = Rich Marie Time ritual where a cup of chai and a Rich Marie biscuit offer a great way to take a break from the mundane world.
The campaign has gone live across multiple platforms such as television, digital, print and social media platforms.
Vijay Singh, Managing Director at SAJ Food Products (P) Ltd, said, “Rich Marie stands for the belief that taking time for yourself is not a luxury but a necessity in today’s fast-paced lives. Whether it’s a homemaker, a working professional, or anyone navigating a busy day, these small me-time rituals are essential to pause and reconnect with one’s best self. Shraddha Kapoor embodies this authenticity and balance effortlessly, making her the perfect face to bring the Rich Marie ‘Me Time’ philosophy to life.”
Shraddha Kapoor said, “For me, me-time has always been about enjoying moments that feel truly mine. Rich Marie makes those pauses even more special. Whether it’s with chai or just a simple break, every Rich Marie bite reminds me to take a moment for myself, rejuvenate, and reconnect with my best self. It’s my little ritual of comfort and personal refreshment.”
