Birla Opus Paints, part of Grasim Industries under the Aditya Birla Group, announced its partnership with JioHotstar for the upcoming edition of the Indian Premier League (IPL 2025).
In a unique strategy to engage IPL enthusiasts across the globe, Birla Opus Paints is introducing the Indian Colours League, a campaign that captures the true spirit of the IPL while bringing to life the brand’s philosophy of Duniya Ko Rang Do. This initiative showcases that even in rivalry, there is camaraderie, unity, and the potential to craft a legacy.
Every IPL match sees two franchise teams go head-to-head, but this time, the iconic colours that define these teams will do more than just represent them. Inspired by the idea that colours, like cricket, have the power to tell stories, Birla Opus Paints has created the Indian Colours League, where the colours of the two competing teams will dynamically fuse to form a new and exclusive shade. This new shade will not only embody the essence of their clash but also reflect their history, intensity, energy, and camaraderie. Before every match the players from opposing IPL teams will talk about what their team’s colours mean to them and as they speak, their team colours will blend dynamically to become a new, one-of-a-kind Birla Opus Paints’ shade that represents the essence of their match.
Indian Colours League has been co-conceptualised by Birla Opus Paints, Leo India and Wavemaker India in partnership with JioHotstar.
Inderpreet Singh, Head – Marketing, Birla Opus Paints said, “At Birla Opus Paints, we believe in the transformative power of colours. This IPL season, through the Indian Colours League, we’re blending the colours of the rival teams in each match to celebrate camaraderie and legacy. This IPL season, we invite fans to witness the magic that happens when colours fuse – because both in cricket and in life, every interaction has the power to create something truly unforgettable.”
Ishan Chatterjee, Chief Business Officer, Sports Revenue, SMB & Creator, JioStar said, “At JioHotstar, we are always looking for ways to push the boundaries of fan engagement, and the Indian Colours League does just that. Cricket and colours both have a deep emotional connection with people, and this campaign beautifully brings them together. By blending the worlds of cricket and colour, we are offering fans an experience that goes beyond the game, turning every match into a visual spectacle. We are excited to partner with Birla Opus Paints to make IPL 2025 more immersive and unforgettable for millions of cricket lovers.”
Sachin Kamble, Chief Creative Officer, Leo – South Asia, said, “Cricket isn’t just a game – it’s a canvas of passion, sportsmanship, emotion, camaraderie just like the colours that represents each team and their winning spirit. Indian Colours League leverages this aspect of IPL. Just how competitiveness blends with friendship resulting in a good game, two colours come together to create another beautiful shade, the colour that stands for unity bringing the country together.”
