Bikaji Foods International, a snacks company, has unveiled its brand-new logo as part of a visual refresh aimed at aligning its legacy with a more contemporary identity.
Inspired by Bikaji’s deep-rooted Rajasthani heritage, the new brand logo is crafted around a distinctive royal shield, symbolizing trust, legacy and pride- the values that have shaped the brand since its inception.
Its upper curve subtly echoes the silhouettes of a traditional Rajasthani turban, symbolizing honour and warm hospitality, while the fluid lines mirror the golden sand dunes of the desert, a tribute to Bikaji’s roots in Bikaner.
Deepak Agarwal, Managing Director, Bikaji Foods International, said, “Our new logo is more than just a design, it’s a celebration of who we are, a blend of tradition and modernity. As we gear up for 2026, this refreshed visual identity aims to strengthen Bikaji’s connection with its loyal consumers while appealing to new generations. It reflects our heritage, values, and unwavering commitment to authenticity, taste, and quality, even as we continue to expand our footprint across domestic and international markets.”
Neha Rao, Vice President – Marketing, Bikaji Foods International, said, “Bikaji has always been in the forefront of impactful marketing, from large-scale campaigns like Bikaji Khao, London Jao to our recent collaboration with Pankaj Tripathi as the brand icon for our Uttar Pradesh market expansion. These initiatives reflect our aggressive marketing strategy and our ambition to strengthen and expand Bikaji’s presence across India and beyond. As we grow, it’s vital for us to stay deeply connected to our traditional roots while reimagining how the brand speaks to modern audiences. The new logo marks the first step in this transformation- a thoughtful balance between our heritage and vision for the coming years. We believe that a modernized logo and packaging system helps Bikaji stand out on crowded shelves, appeal to younger consumers and signal superior quality while retaining its traditional savour. The new elements form a mark that is both regal and welcoming, deeply anchored in cultural authenticity while confidently express a modern, progressive brand identity.”
