Bharti Enterprises and US-based private equity firm Warburg Pincus have announced a strategic investment in Haier India, a subsidiary of the Haier Group.
Following the completion of the transaction, Bharti and Warburg Pincus will collectively own a 49% stake in Haier India. Haier Group will retain a 49% ownership stake in Haier India, with the remaining stake to be held by Haier India’s management team.
The companies did not disclose the deal value or valuation.
The fresh capital infused will be used to bolster Haier India’s ‘Made in India, Made for India’ vision by deepening local sourcing, expanding manufacturing capacity, driving product innovation, and accelerating market penetration. The new capital infusion will also enhance Haier India’s competitiveness across the entire value chain.
“This strategic collaboration will accelerate Haier’s growth and expansion in India by bringing together and leveraging the company’s global excellence in innovation, Bharti’s esteemed standing and resultant networks, and Warburg Pincus’ strong track record of scaling brands into industry leaders,” the firms said in a joint statement.
Haier India is currently among the top three consumer durables companies in the country, boasting a strong product portfolio that spans categories such as air conditioners, refrigerators, televisions, washing machines, and kitchen appliances.
Over the past seven years, the company has achieved a CAGR of approximately 25% in India. By combining global innovation with local insights and execution, the partnership aims to strengthen Haier India’s leadership position in the rapidly growing Indian consumer durables segment.
Bharti expressed that it is pleased to collaborate once again with Warburg Pincus and to partner with Haier to support the next chapter of Haier India’s growth journey. The company looks forward to playing a significant role in the evolving consumer durables industry and leveraging the collective strengths of all parties to meet the needs of Indian consumers. Bharti is confident that Haier India will further consolidate its standing as a leading brand in India, powered by global innovations, enhanced customer services, and best-in-class experience.
Warburg Pincus noted that it is excited to join hands once again with Bharti and to partner with Haier in India as it expands its footprint in the fast-growing consumer durables market. This investment reflects Warburg Pincus’s ability to leverage its pan-Asia franchise, deep local insights, global expertise, and its expansive network to support and accelerate growth for leading companies across the region.
Haier highlighted that the collaboration with Bharti Enterprises and Warburg Pincus marks an important milestone in Haier India’s development journey. The strategic partnership fully embodies Haier’s approach of “serving globalization with global capabilities and advancing globalization through localization.” It brings together the complementary strengths of Bharti, a trusted name and leading business conglomerate in India, and Warburg Pincus, whose strong franchises across China and India have helped scale many leading consumer and technology companies. Their combined experience, deep local insights, and global reach will significantly accelerate Haier India’s localized innovation and development.
