BharatPe, a fintech company, today announced its foray into consumer payments with the launch of its UPI TPAP (Third Party Application Provider).
BharatPe also announced that it has rebranded postpe app to BharatPe. With this launch, BharatPe will be able to cater to millions of customers who use digital payments.
The company has partnered with Unity Bank to enable TPAP. Customers can create their own handle with the extension @bpunity. The UPI TPAP is available on Play Store for all Android users.
The new BharatPe app also offers the UPI Lite feature, which enables customers to preload online wallets and make transactions of up to ₹500 across P2P and P2M transactions, without the need to use a UPI PIN.
Speaking on the launch, Nalin Negi, CEO, BharatPe said, “We are committed to building BharatPe as a preferred financial platform for customers and merchants across Bharat. Over the years, we have been able to empower over 1.3 Crores merchants with our innovative products across payments and credit. With our UPI TPAP, we aim to enable millions across Bharat to make seamless and secure UPI transactions, for their individual as well as business needs. The foray into the consumer payments category will help us to further propel adoption of digital payments and drive financial inclusion across the country.”
“UPI has become ubiquitous to payments for millions and has witnessed exponential growth over the last few years. In our view, the next stage of growth for UPI will come from Bharat and hence, we have designed this app, keeping in mind the needs of the customers of Bharat. In the first phase of the launch, we have enabled the most widely used use cases on the BharatPe app. We are committed to delivering a secure and superlative experience to our customers and are optimistic that this app will resonate well with the customers across Bharat. This is the beginning of an exciting journey. In the coming months, we will be launching a portfolio of new features on our BharatPe app. We will also be launching the BharatPe app on the App Store,” Nalin added.
Speaking on the launch, Kohinoor Biswas, Business Head – Consumer, BharatPe, said, “BharatPe has been one of the most prominent players in the merchant space, enabling them to accept UPI payments through BharatPe QR codes, soundboxes, and POS devices. Observing significant interest in the consumer payments product space, we wanted to introduce a UPI payment offering for consumers. This also enables to complete the cycle and offer both consumer and merchant payments. Rebranding our consumer app as BharatPe aligns with our goal of providing a unified brand and platform for both consumers and merchants. While we are not the first player in the country to launch TPAP, we have reimagined the app experience with a renewed emphasis on security, ensuring that trust remains at the core of our offerings.”
