BharatPe, a fintech company, and ONDC (Open Network for Digital Commerce) announced an integration that would enable BharatPe customers to order and get their food delivered via its app.
This eliminates the need to have multiple apps on a user’s smartphone, thereby ensuring a more seamless customer experience. This is the first integration that BharatPe has announced after the launch of consumer payments last month. This feature will be enabled for 15 million BharatPe customers.
The customers will have seamless access to over 1.4 lakh restaurants across 400 + cities listed on ONDC Network on the BharatPe app. The app enables the users to browse through a comprehensive list of local restaurants and cuisines, including not only the popular chains but also the hidden gems. Additionally, customers will have the option to track their orders on a real-time basis, from preparation to delivery. BharatPe app will also be able to offer tailored food recommendations based on user preferences and order history.
Commenting on this, Nalin Negi, CEO, BharatPe, said, “In August end, we rebranded postpe app to BharatPe with the objective of providing a unified platform and an enhanced experience to both merchants and consumers. With the recent launch of UPI TPAP, we aim to further drive the adoption of digital payments by enabling millions across the length and breadth of Bharat to make seamless and secure UPI transactions. We are excited to participate in the ONDC ecosystem to offer a relevant use case to our users, who can now order and get food delivered via our BharatPe app. Also, this resonates well with our mission to empower the growth of local businesses. With ONDC Network live on our app, thousands of small and independent food outlets will be able to reach new and a larger set of consumers and grow their business. I would like to thank ONDC for having us onboard and enabling the merchants of Bharat. We stay committed to adding new verticals and exploring synergies to offer best-in-class experience to our users.”
Thampy Koshy, MD & CEO, ONDC, said, “Integrating food ordering into BharatPe’s app redefines convenience for consumers while opening new growth avenues for local food businesses. This move exemplifies our vision of a more inclusive digital economy, where small businesses can thrive without traditional barriers. We aim to continuously simplify and expand digital commerce to benefit both merchants and consumers, driving a seamless, accessible experience for all.”
ONDC is a network of 99 apps, 24 buyer apps and 75 seller apps. Shoppers can choose from one of the 24 buyer apps to buy their desired products based on categories of products those apps have enabled. Sellers can choose from one of the 75 to be listed on the Network.
The BharatPe app caters to a wide range of payment use cases. The customers can use various features, including Scan and Pay, pay to Self, pay to Merchant, pay to Bank, pay to UPI ID, bank transfer, check balance, collect authorization, raise collection request, and utility bill payments across a range of billers in prepaid, postpaid, gas, DTH, electricity bills, and insurance payments category.
