BharatPe, a financial services and UPI payments platform, announced the appointment of Shilpi Kapoor as its new Head of Marketing.
With over two decades of experience in scaling high-impact brands, Kapoor is tasked with spearheading the company’s brand strategy, integrated marketing, and digital growth mandates across its portfolio.
Shilpi Kapoor brings a wealth of cross-industry expertise, having held senior leadership roles at major global and Indian brands, including American Express, Renault, Godfrey Phillips, Bharti Airtel, and Coca-Cola.
Kapoor joins BharatPe from Airtel Payments Bank, where she served as the Chief Marketing Officer, playing a pivotal role in establishing the bank as a leading digital financial institution. Her notable achievements there included the creation of the “Safe Second Account” category and scaling the monthly transacting user base to over 100 million.
Nalin Negi, Chief Executive Officer, BharatPe, said, “BharatPe is focused on building a financial ecosystem that is trusted, digital-first, and deeply relevant to both merchants and consumers. Shilpi’s experience in scaling high-impact brands will help sharpen our narrative, deepen engagement, and accelerate our next phase of growth.”
Shilpi Kapoor said, “BharatPe has played a pivotal role in shaping digital commerce in India, and the opportunity ahead is tremendous. My focus will be on building a brand that is trusted, relevant, and culturally rooted — one that empowers millions of merchants and consumers and strengthens BharatPe’s position as a financial growth partner across India.”
