Indian Super League (ISL) side, Bengaluru FC announced that it has signed White Gold as the Official Gold Buying Partner in a one-year deal for the 2024-25 season.
As part of the deal, the White Gold logo will feature on the pendant of the Bengaluru FC’s jersey.
Rahul Joseph, CEO of White Gold, expressed enthusiasm about this collaboration: “Partnering with Bangalore Football Club is a fantastic opportunity for us. As a company deeply committed to supporting our local community, we are excited to join forces with a club that embodies the spirit of Bangalore. Wishing the team all the best for the upcoming season and we would like nothing better than for Bengaluru FC to bring home the Gold this season!”
“We’re really glad to partner with White Gold, who are a Bangalore-first brand and one whose vision aligns with ours as a football club. We’re always on the lookout to partner with brands whose target audience is also those who may enjoy what we have to offer as Bengaluru FC and White Gold presents a perfect opportunity for the same. All of us at BFC are looking forward to what’s to come from this,” said Karan Yadav, Chief Commercial Officer at JSW Sports.
The Blues are set to begin their 2024-25 Indian Super League campaign with a clash against East Bengal FC at the Sree Kanteerava Stadium, on September 14.
