Bajaj Consumer Care, a FMCG company specializing in hair care products has announced the acquisition of Vishal Personal Care, which owns Banjara’s, a hair and skincare brand.
Under the terms of the agreement, Bajaj Consumer Care will acquire a 100 % stake in the company in a two-phase transaction, starting with an initial 49% stake, followed by the remaining 51% in the second tranche. The estimated transaction value stands at ₹120 crore, with an enterprise value of approximately ₹108.3 crore.
Banjara’s, founded in 1991 under Vishal Personal Care in Hyderabad, has built a strong reputation for its high-quality, natural, and effective hair and skin care solutions. With a product portfolio including facial kits, herbal powders, aloe vera gels, shampoos, and hair care powders, the brand caters to a growing segment of consumers seeking safe and natural beauty solutions.
Vishal Personal Care products boast an extensive retail presence, reaching over 70,000 outlets across the five South Indian markets through cosmetics stores, supermarkets, pharmacies, and grocery chains.
With the acquisition of Vishal Personal Care, Bajaj Consumer Care (BCCL) will leverage Vishal’s extensive distribution network to deepen their penetration in South India. BCCL will also introduce brand Banjara’s products in its stronghold Hindi-speaking markets (HSM), effectively doubling its reach in both regions.
Vishal Personal Care along with its brand Banjara’s has demonstrated a robust financial track record with a four-year CAGR of 14% and an annual revenue exceeding ₹50 crore. The company maintains high single-digit EBITDA margins and operates debt-free with positive cash flow.
Jaideep Nandi, Managing Director of Bajaj Consumer Care, said, “The acquisition of Vishal Personal Care Pvt. Ltd. is a strategic step in strengthening Bajaj Consumer Care’s footprint in the five southern markets. The addition of Banjara’s to our portfolio enhances our ability to serve the evolving consumers across India while also complementing our product range for further expansion.”
