BabyOrgano, an ayurvedic wellness products maker for children, has raised ₹20 crore in a pre-Series A funding round led by RPSG Capital Ventures, with participation from existing investor Sauce.vc.
The fresh funds raised will be used to accelerate product innovation, strengthen marketing initiatives, and scale operations.
Founded in 2020 by Riddhi Sharma and Ripul Sharma, BabyOrgano offers over-the-counter, safe and authentic Ayurvedic wellness products for kids.
BabyOrgano has earned the trust of over a million parents through its range of clinically tested and child-safe Ayurvedic formulations. Its customer base includes more than one million parents.
Its flagship product, Baalprashan Swarnaprashan Drop is the first clinically approved Swarnaprashan, designed to strengthen immunity, enhance memory, boost concentration, and support overall growth and brain development. Other popular products include Cold Relief Roll-On, Cough Syrup, Sitopaladi Churna, Chocovita Milk Mix, and Ayurvedic gummies, all combining traditional wisdom with modern convenience.
BabyOrgano aims to achieve ₹100 crore+ revenue by FY27.
Riddhi Sharma, Founder & CEO, BabyOrgano, said, “At BabyOrgano, our mission has always been to bring the science and purity of Ayurveda into every child’s growing-up journey. This investment comes at a time when awareness and trust in natural, Ayurvedic care for children are growing rapidly. With a 40%+ repeat customer rate and a strong innovation pipeline, we are committed to redefining kids’ health and wellness for a new generation of parents.”
Abhishek Goenka, Managing Partner at RPSG Capital Ventures, said, “BabyOrgano sits at the confluence of two powerful consumer trends — the rise of Ayurveda as credible science and the growing demand for safe, chemical-free childcare. The founders have demonstrated exceptional clarity in brand building and consumer trust. We believe BabyOrgano can become a category-defining brand that represents India’s heritage of holistic wellness while meeting modern parenting needs.”
Yash Dholakia, Partner at Sauce.vc, said, “BabyOrgano has built a trusted Ayurvedic wellness brand for kids with high repeat purchases and strong consumer love. We’re excited to continue backing Riddhi and Ripul in their mission to make Ayurveda a natural part of every child’s wellness routine.”
