Greaves Electric Mobility (GEMPL), the e-mobility arm of Greaves Cotton, has announced its new partnership with Indian cricket all-rounder Axar Patel. Axar will now be seen promoting the future of sustainable mobility with GEMPL.
GEMPL’s collaboration with Axar Patel aligns seamlessly with GEMPL’s mission to empower mobility solutions such as Ampere E2Ws, Greaves 3 Wheelers and Ele e-rickshaws.
K Vijaya Kumar, Executive Director and CEO, Greaves Electric Mobility said, “We are thrilled to welcome Axar Patel to the Greaves family. His all-rounder persona perfectly aligns with our vision of creating smart and sustainable mobility solutions for India. This collaboration is not just about promoting electric vehicles but also about inspiring a movement towards a cleaner, greener future. Axar’s journey of resilience and success mirrors our own, and together, we aim to drive change and empower communities across the nation.”
On the development, Axar Patel said, “I’m glad to be associated with a legacy brand of 165 years. I truly support Greaves Electric Mobility’s purpose of making smart and sustainable mobility accessible for all. It is in line with my purpose to create a brighter and more electrifying India.”
