Aukera, a lab-grown diamond jewellery company, has announced celebrated actor Taapsee Pannu as their ‘Partner in Purpose’.
The partnership announcement has kicked off with a nation-wide movement backed by multiple media platforms, including print, digital, radio and in-store promotional materials and will further reinforce the brand’s vision of pushing the boundaries of excellence in grown diamond jewellery.
Mukhedkar, Co-founder of Aukera, said, “At Aukera, we do not make superficial moves. Every decision is purposeful. Our association with Taapsee is no exception. Taapsee embodies the essence of choice – she has forged her path with courage, clarity, and conviction. With her as our Partner in Purpose, we celebrate not just jewellery that sets new benchmarks, but the freedom for women to make deliberate, bold choices.”
Taapsee Pannu said, “At Aukera, design comes first, which is original, daring, and impossible to ignore. And the quality?We’ve set the bar so high, the others use it as their aspiration! I’ve spent time with the team and seen their obsession with every detail, from pushing boundaries in design to building innovation into every creation. So, when people ask me why Aukera, I tell them, it’s not the same, it’s better, and only gets better.”
Founded in 2023 by Lisa Mukhedkar and Kumar Saurabh, Aukera is a Bengaluru-based lab-grown diamond jewellery brand. Supported by a recent $15 million Series B funding round, the brand offers a diverse range of thoughtfully curated products ranging across categories such as earrings, rings, pendants, bracelets and other everyday essential Jewellery, making the brand suitable for all.
Aukera operates 13 company-owned stores in cities such as Bengaluru, Hyderabad, and across the Delhi National Capital Region.
