Assembly, a global omnichannel media agency within the Stagwell network, announced the appointment of Alap Ghosh as its first-ever CEO for India.
Based in Mumbai, Ghosh will officially step into the role on August 1, 2025, and report to Matt Adams, Global COO of Assembly.
Ghosh brings deep expertise across the digital ecosystem, having worked with advertising technology, marketing technology, and programmatic platforms throughout his career.
A seasoned leader with over 25 years of experience in building, managing, and marketing digital-first businesses, Ghosh joins Assembly from Google India, where he served as Head of Data and Technology Partnerships. In this role, he was responsible for marketing technology and digital innovation mandates for Google’s enterprise partners and clients.
He previously held leadership roles at Jellyfish and founded his own data consultancy, and has extensive experience across supply, demand, innovation, and revenue functions. With a proven track record in building teams, scaling operations, and driving digital advancement, Ghosh brings the strategic vision and operational expertise.
In his new role, Ghosh will oversee the integration of Assembly’s media business across Mumbai and Bangalore to establish a unified offering spanning media, creative, technology, and commerce. His leadership will focus on accelerating growth and building more connected omnichannel experiences that make brands perform across the region.
Rick Acampora, Assembly Global CEO, said, “Alap’s appointment marks an exciting new chapter for Assembly in India. India is an important growth market for Assembly and for many of our global clients, and we’re committed to realizing its full potential. Alap brings the right mix of cross-sector experience and proven leadership to help us build something genuinely differentiated in this region.”
Alap Ghosh said, “I’m excited to join Assembly at such a pivotal moment for Assembly and for India. By bringing our teams together, with one vision and voice, we can create something bold, unified, and f it for purpose for what’s next for India. India is moving fast—creatively, culturally, and digitally—and we have a real opportunity to build an offering that delivers for today’s clients and sets a new benchmark for what’s possible in this market’s future.”
