Arvind Fashions, a lifestyle company with a portfolio of fashion brands, announced the appointment of Nitesh Kanchan as the new Chief Executive Officer of Arrow, its menswear brand.
Nitesh brings over two decades of experience in fashion, beauty & personal care and retail, spanning P&L leadership, digital commerce and brand building.
Across his career, Nitesh has worked across merchandising, planning, supply chain, licensing and retail operations with leading fashion retailers, providing him a holistic view of the value chain from product to customer.
At Arvind Fashions, he has served as Chief Digital Officer, leading the digital business across marketplaces, brand.com platforms such as NNNOW, and key omni-channel initiatives, and has previously held roles including CEO – Sephora India, COO – Arrow, and senior positions in business finance and digital for global brands like Tommy Hilfiger and Calvin Klein within the organisation.
As CEO of Arrow, Nitesh will focus on strengthening the brand’s core in formal and occasion wear while accelerating growth in smart casual and lifestyle categories to reflect evolving consumer behaviour. His key priorities will include sharpening Arrow’s product and design narrative, enhancing consumer experience across offline and online channels, and leveraging data and digital platforms to drive profitable, technology-led growth.
Amisha Jain, MD & CEO, Arvind Fashions, said, “Arrow gains a dynamic and future-ready leader in Nitesh Kanchan. With over two decades of rich experience in fashion and retail, he is uniquely equipped to steer the brand through rapidly evolving consumer trends. His powerful blend of technical insight, commercial sharpness, digital expertise, and deep understanding of the fashion ecosystem makes him the ideal champion to accelerate Arrow’s growth across product innovation, omni-channel expansion, and bold, consumer-centric strategies. We back his vision for sustainable growth.”
