Manchester United FC announced the extension of its strategic partnership with Apollo Tyres for an additional three years. The three-year extension will include exclusive branding rights, co-branded fan experiences, digital content collaborations and the grassroots football initiative.
Over the years, the partnership has enabled both organisations to connect with millions of passionate fans worldwide, driving engaging campaigns and delivering exceptional value, both on and off the pitch.
Since the inception of the partnership 12 years ago, Apollo Tyres has seen a significant boost in brand equity, strengthened by the global visibility and emotional connection associated with Manchester United’s loyal fan base. The association has elevated Apollo Tyres’ reputation, increased consumer trust, and enhanced its positioning as a leading tyre manufacturer.
The announcement follows the visit of United men’s first-team players to Mumbai in May.
Andre Onana, Diogo Dalot and Harry Maguire travelled to India to officially launch and kickstart activities for the fifth season of the ‘United We Play’ programme, engage with fans and speak to the media.
Omar Berrada, chief executive officer at Manchester United, said, “We’re delighted to extend our successful partnership with Apollo Tyres, a valued and long-standing member of the Manchester United family. During our 12-year relationship, we’ve not only created impactful global campaigns but also delivered meaningful initiatives at the grassroots level, from youth development to sustainable infrastructure. As we move into this next chapter, we look forward to continuing to build on our shared legacy – driving further engagement with our fans around the world and creating lasting value, both on and off the pitch.”
Neeraj Kanwar, Vice-Chairman and MD of Apollo Tyres said, “We are thrilled to continue our association with Manchester United, a club that embodies passion, performance and global reach. Our partnership has been instrumental in amplifying our brand equity by aligning with a club that represents passion and perseverance. Together, we will strive to create even more exciting experiences for fans, leverage new opportunities in digital and on-ground engagement, and strengthen our brand presence across key markets. We are also excited to expand our impact through a grassroots football initiative that aims to nurture young talent and promote access to the sport at the community level.”
