ANNY, a fashion-tech startup, has raised ₹10 crore in a pre-Series A funding round led by Atomic Capital.
The fresh funds raised will be used to expand into new product categories to cater to broader consumer needs, tech enhancements to strengthen its proprietary real-time fashion engine, hiring key leadership talent for the next phase of scale, deepening customer engagement and investing in brand marketing, widening distribution channels both online and offline.
Prior to this, ANNY raised seed funding led by FAAD Capital, with additional backing from prominent high-net-worth individuals and industry leaders.
Founded in 2023 by Japjot Singh (CEO), Aveen Kaur (COO), and Rahul Tanwar (CTO), ANNY operates in the accessible luxury fashion segment, focusing on providing modern Indian women with globally trending styles.
The company has built a vertically integrated and inventory-light supply chain, powered by a proprietary tech stack that enables real-time responsiveness to global fashion trends while minimising the risk of excess inventory.
Anny has grown 8 times over the past year, driven by smart inventory management and quick-turnaround fashion collections.
Japjot Singh, Founder and CEO of ANNY, said, “We’ve built ANNY with a clear vision to offer high-quality, globally inspired fashion at accessible prices for modern Indian women. Our vertically integrated model, coupled with real-time trend responsiveness, allows us to minimize inventory risk and maximize consumer joy. With Atomic Capital’s backing, we’re not just scaling faster, we’re scaling smarter. This investment fuels our ambition to become a ₹100 Cr+ ARR brand by next year and drive a true movement in India’s fashion-tech landscape.”
Apoorv Gautam, Founder of Atomic Capital, said, “As Indian consumers’ discretionary expenditure grows, fashion is expected to capture a large part of the discretionary spending. ANNY is building a unique right to win on the back of operational and supply chain excellence, coupled with consumer love and strong traction. From the day we first met the team, we were convinced about partnering with them. The founders are building in a very capital-efficient manner, and they value us beyond just the capital.”
