&Done, a haircare brand, has raised ₹6.5 crore in its pre-seed funding round led by early-stage VC fund All In Capital. The round also saw participation from M.G. Investments and several angel investors.
The funds raised will be used to expand its team and accelerate new product development.
Founded in 2025 by Saumya Yadav and Atit Jain, &Done is building a professional haircare brand crafted for Indian hair types and weather.
&Done’s products are formulated with globally sourced active ingredients and tested to deliver visible repair results from the first use.
Since launch, &Done has partnered with 1,500 stylists across 300+ premium salons in tier 1 cities, combining a salon-distribution strategy with a direct-to-consumer (D2C) line of shampoo and conditioner for at-home care.
The company plans to expand both in India and internationally over the next three years by introducing new solutions tailored to diverse hair types and concerns.
Aditya Singh, Co-founder, All In Capital, said, “Haircare remains one of the toughest categories to crack in the beauty space as products are often rejected after a single use, unlike skincare, where consumers show patience. However, &Done has understood this challenge deeply and built a brand around genuinely solving hair issues with highly effective formulations. As Indian consumers become increasingly aspirational and willing to pay a premium for products that work, we believe &Done is positioned to become a category-defining brand.”
Saumya Yadav, co-founder of &Done, said, “We are on a mission to bring science-backed, professional haircare solutions specifically made for Indian hair. Salons in India still rely on imported professional brands, but Indian hair type and weather is different, and consumers expect results, not just promises. Hence, we believe it’s time for Indian hair to have its own high-performance, professional haircare brand.”
