Anchor Oral Care, a brand from Anchor Consumer Products, has appointed actor Aimee Baruah as its brand ambassador to strengthen its presence in North East.
With this initiative, Anchor Oral Care aims to enhance its presence and distribution network in the region and boost brand visibility, further growing its market share.
As part of this expansion, Anchor Oral Care has launched two new campaigns in the state, “Laal. Kamaal. Bemisaal.” and “Naye Zamane Ki Nayi Suraksha“.
The campaign – Laal. Kamaal. Bemisaal – showcases the powerful benefits of Anchor Red Toothpaste, a trusted herbal solution enriched with 10 Ayurvedic Benefits made with 6 core ayurvedic ingredients.
“Naye Zamane Ki Nayi Suraksha”, featuring Aimee Baruah, focuses on the importance of complete oral care for families.
Aimee Baruah said, “I am thrilled to collaborate with Anchor Oral Care, a brand synonymous with trust, innovation, and holistic oral health. Good oral hygiene is essential for overall well-being, and I truly believe in Anchor’s dedication to providing effective and modern solutions for families. I look forward to being part of this meaningful journey.”
Karan Shah, Director of Anchor Consumer Products, said, “At Anchor Oral Care, we are committed to providing high-quality, effective, and natural oral care solutions. North East is a priority market for us, and our investment in this region reflects our dedication to serving consumers with superior products that meet their needs. Partnering with Aimee Baruah marks a significant milestone in our journey, and she will play a crucial role in raising oral health awareness across North East. With a legacy of trust and quality, Anchor Oral Care remains devoted to offering innovative solutions tailored to the evolving needs of North East consumers.”
Kunal Shah, Creative Director, Anchor Consumer Products, said, “With ‘Laal. Kamaal. Bemisaal.’ and ‘Naye Zamane Ki Nayi Suraksha,’ we aimed to create a fresh and culturally relevant narrative that resonates deeply with North East consumers. Anchor Oral Care is more than just a product—it’s about building trust and reinforcing the importance of holistic oral health.”
Asit Roy, Sr. Vice President – Sales, of Anchor Consumer Products, said, “North East is a high potential market and we are one of the leading brands in Oral Care. Our partnership with Aimee Baruah, along with our new campaigns, will enable us to deepen our engagement with consumers, expand our distribution, and strengthen our position in the oral care category.”
Sandeep Abbhi, Marketing Head of Anchor Consumer Products, said, “Aimee Baruah is trusted, admired and culturally rooted personality in North East. Her strong credibility and connection with North East families make her the perfect choice to represent Anchor Oral Care. Beyond the TVC, she will be actively involved in digital campaigns, in-store promotions, and consumer engagement activities. Our creative approach leverages her real-life personality to establish a genuine and personal connection with our audience.”
