Amrutanjan Healthcare, a wellness brand, has announced its association with Bigg Boss Kannada Season 12 as the official Health & Wellness Partner.
Through this collaboration, the brand bridges tradition with modern reality, bringing its promise of everyday comfort and care into one of the most-watched entertainment spaces in the South.
Mani Bhagavatheeswaran, Chief Marketing Officer, Amrutanjan Healthcare, said, “Amrutanjan has been a companion to millions through every ache, strain, and long day for more than a century. Partnering with Bigg Boss Kannada allows us to bring that same care into a space that mirrors modern life, fast-paced, emotional, and full of unexpected twists. Whether you’re a Gen Z viewer discovering the brand or someone who has grown up with it, this association is a reminder that Amrutanjan continues to care, comfort, and stay relevant in every generation’s journey.”
