Amazon Pay ICICI Bank credit card has become the first co-branded credit card to onboard over 5 million customers nationwide, announced at the Global Fintech Festival in Mumbai.
It is one of the fastest growing co-branded credit cards, powered by VISA, with its list of benefits including uncomplicated and unlimited cashback, lifetime free card, instant issuance within 30 minutes with a video KYC, and paperless onboarding amongst others.
The Amazon Pay ICICI Bank credit card, with its digital-first approach, has one of the highest NPS scores in the industry. Its cashback and usage experience make it a preferred choice for both high-value transactions, such as flight and hotel bookings, and small ticket transactions like utility bills and groceries. As a result, the card’s average spend per user is 22% higher than industry standards.
Additionally, it offers exclusive six-month no-cost EMI options on millions of products on Amazon.in and is one of the most widely used credit cards for tap-and-pay transactions, empowering customers to make payments conveniently and efficiently.
Mayank Jain, Director – Credit and Lending, Amazon Pay, said, “We are excited and humbled to see how Amazon Pay ICICI Bank credit card resonates so strongly with customers across India. Achieving this milestone is a testament to our steadfast focus on providing exceptional value, seamless experience of card issuance and a straightforward reward structure for customers.”
“We appreciate the trust our customers have placed in us and remain dedicated to enhancing their financial experiences by continuously innovating and expanding our offerings. In collaboration with Visa and ICICI Bank, we are excited to provide even more convenient and rewarding financial solutions moving forward,” Jain said.
Amarjit Singh Walia, Product Head – Cards, ICICI Bank, said, “Since its launch in October 2018, the Amazon Pay ICICI Bank Credit Card has received encouraging response from millions of customers across the country. The card has crossed several milestones, and its success can be attributed to the best-in-industry rewards and seamless on-boarding process. This milestone reflects our aim to provide our customers with new and exclusive offerings along with safe, secure and frictionless experience.”
Rishi Chhabra, Head of Merchant Sales and Cobrands for Visa India and South Asia, said, “The card’s appeal and compelling value to consumers is evident in its success, driven by seamless digital issuance, attractive benefits, and an integrated digital journey, maintaining its position as their top-of-wallet credit card.”
“Visa is proud to be a partner in this journey with Amazon Pay and ICICI Bank and crossing 5 million credit cards. Together, we offer users a superior shopping experience and exceptional security backed by Visa, reinforcing our commitment to being the best way to pay,” Chhabra added.
