Amagi, a cloud-based SaaS technology company for broadcast and connected TV (CTV) has acquired Argoid AI, an AI company specializing in recommendation engines and programming automation for OTT platforms.
Argoid AI has developed innovative AI products that enhance content recommendations and enable real-time programming decisions. Its solutions have been pivotal in increasing viewer engagement and optimizing channel operations for customers in the streaming media space.
By integrating Argoid AI’s advanced algorithms into Amagi’s existing platform, this acquisition will significantly boost the functionality of Amagi’s product suite, Amagi NOW and CLOUDPORT offerings, enabling media companies to make faster, smarter, and personalized content scheduling decisions at scale. It will also allow Amagi to deepen its AI-powered content programming, metadata enrichment, and recommendation engine services, which are crucial for transforming to personalized streaming as part of the FAST 2.0 innovation.
Acquiring Argoid AI brings advanced AI capabilities, talented engineers, and data scientists to Amagi. Argoid’s founders, Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E, will join the Amagi team.
“Amagi has been investing in AI/ML over the last couple of years. We strongly believe in the AI/MLs pivotal role in transforming the Media and Entertainment industry, creating efficiencies, enhanced monetization, and a superlative viewer experience. With this acquisition, Amagi will integrate Argoid’s AI components into its award-winning cloud solutions, significantly enhancing value for our customers. The combined tech expertise of both companies will address key challenges in the streaming industry, such as content discoverability, viewer retention, and intelligent programming,” said Baskar Subramanian, Co-founder & CEO Amagi.
“We are thrilled to join forces with Amagi, a true leader in media technology. This partnership allows us to scale our AI-driven solutions, delivering even greater customer value. Together, we will revolutionize how content is programmed and distributed in the digital era,” said Gokul Muralidharan.
Amagi provides a complete suite of channel creation, distribution, and monetization solutions. The company’s clients include some of the world’s biggest names, including Hearst Networks UK, ABS-CBN, Astro, Cox Media Group, DAZN, Globo, Lionsgate Studio, NBCUniversal, Tastemade, and VIZIO.
