Allen Solly, from the house of Aditya Birla Lifestyle Brands (ABLBL), onboards tennis player Sania Mirza as the first-ever brand ambassador for Allen Solly Woman.
The brand will soon launch a new film featuring Sania Mirza, celebrating this association and unveiling a new narrative for Allen Solly Womenswear.
Sania Mirza added, “Allen Solly as a brand has always been a pioneer in encouraging people to express themselves freely – something I deeply connect with as I have lived my life on my own terms both on and off the court. I am excited to partner with a brand that champions confidence and style for today’s women. I look forward to being part of this new journey with Allen Solly Womenswear.”
Richa Pai, Chief Business Officer, Allen Solly, said, “We are delighted to welcome Sania Mirza as the face of Allen Solly Womenswear. Sania is a true icon who has broken barriers and inspired women to define success on their own terms. Her unique blend of confidence, style and individuality perfectly reflects what Allen Solly stands for. This partnership marks a new chapter for Allen Solly Womenswear as we continue to celebrate today’s women through fashion that embraces diversity and self-expression.”
