Allana Pet Solutions (APS), the pet food division of Allana Consumer Products (ACPL), has teamed up with Indian cricketer Shubman Gill to be the new brand ambassador for Bowlers, its flagship dog nutrition brand.
The association connects a high-performing athlete with a brand dedicated to providing science-backed, premium pet nutrition.
In response to the rising demand for quality pet care, Bowlers and Shubman Gill, together, aim to inspire pet parents to make informed nutritional choices and ensure that trusted, high-quality, and affordable food is easily accessible to pet parents across India.
The association will roll out a coordinated mix of digital initiatives, regional outreach, and on-ground consumer activations, reinforcing the brand’s commitment to trusted, science-backed, and affordable dog nutrition across all social channels.
Nitin Kulkarni, Business Head – Allana Pet Solutions, ACPL, said, “Our partnership with Shubman Gill represents a strategic milestone in Bowlers’ journey to disrupt India’s rapidly growing pet food market. With pet ownership increasing across the country, particularly in Tier 2 and Tier 3 cities, there is a significant opportunity to drive adoption of premium, science-backed dog nutrition. Shubman’s influence among the youth and aspirational pet parents aligns seamlessly with our goal of making world-class nutrition accessible and establishing Bowlers as a trusted brand.”
“Beyond enhancing brand visibility, this collaboration will enable us to educate pet owners on the importance of complete and balanced nutrition, strengthen engagement through targeted campaigns and activations, and reinforce our long-term growth strategy in both urban and emerging markets,” Kulkarni adds further.
